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Michele Simon has been writing and speaking about food politics and food industry marketing and lobbying tactics since Each industry member pays into a collective fund that is controlled and managed by the U. Very specific rules govern how it operates, all supposedly overseen by the USDA.
The documents summarized here are mostly email exchanges between Egg Board executives and others in the egg industry, or with PR consultants, and reveal a disturbing pattern of attacks on Hampton Creek over a two-year period from Below is a summary of the most egregious communications.
Engaging in inappropriate and possibly illegal activities Checkoff programs like the Egg Board are legally required to stay within the boundaries of advertising, promotion, consumer education, and research.
Specifically not allowed are lobbying activities. However, several email exchanges indicate this provision was violated. This Egg Board exec asked: Moreover, the Egg Board is simply not allowed to even make such a complaint.
That explains why, in another email exchange, an Egg Board executive suggests that the United Egg Producers the private egg industry lobbying group take up that charge instead. Also going beyond the scope of its legal mandate is this email in which Egg Board CEO Joanne Ivy is reporting on a phone call she had with an attorney at Unilever.
She explains that while the Egg Board cannot take a public position on the lawsuit because the law would not allow itinstead, she advises this attorney on filing a complaint with the FDA regarding the Just Mayo label.
In other words, Ivy is fully aware of the boundaries of her legal mandate, but chooses to ignore it, behind the scenes.
And if the call was made, additional civil laws were likely violated such as interfering with a contract. The contact info from Mr. In that email exchange, Gregory agrees with Ivy that asking Zolezzi to make that call is a good idea, saying: The other is made by an egg industry member.
We can help draft this piece. And then there was this somewhat leading question: This time, the aim was clearly to attack Hampton Creek, and they were even researching the most effective forms of attack: For example, research will, ideally, provide actionable intelligence on what attacks are gaining traction with consumers and which are not so as to help industry calibrate level of communications response if any to ensure a consistent response strategy moving forward.
But the largest expenditure was to pay bloggers to write positive stories about eggs. For example, Edelman was recommending, in their words: We would reach out to some of the same, but some new bloggers with high reach and more targeted messaging.
You can see the entire blogger plan, along with those they reached out to, here. These efforts achieved some favorable blogs for the Egg Board. For example, in one email, Edelman proudly reports: Both bloggers did a great job of highlighting the benefits of eating real foods, such as eggs, and they included several of our key messages within their posts.
The posts also link back to the year sustainability study. The paid bloggers essentially cut and pasted the industry talking points. The latter is posted by Hemi Weingarten, the creator of the popular app called Fooducate, and occasional critic of the junk food lobby.
Another blogger posted this image with talking points from the egg industry about alleged high quality care that hens receive, and a reduced environmental footprint.I hate to say it, but I doubt very much that this will lead to very many other fast food chains following suit.
Obviously this company has based its whole corporate image on having a clean and organic food ingredient list, and so of course they’d print it on there. Around this time last year McDonald's announced that it was going to start testing fresh, not frozen, beef for its hamburgers.
Since then, the chain has been flipping fresh patties for its Quarter. The fast food industry has seen a lot of major changes of late, with McDonald's and Yum Brands pulling back from China and the owner of Burger King and Tim Hortons buying Popeyes Louisiana Kitchen. Fast food is a billion dollar industry in America, and it’s long been a pillar of people’s diets since becoming popular in the s.
Despite the fact that 76 percent of Americans acknowledge that fast food is “not too good for you” or “not good for you at all,” 16 percent of the. Published: Thu, 29 Jun Fast food franchising was still in its infancy in the ’s however this picked up greatly in the ’s due to several factors including the “steady decline on hourly wages of US workers” which resulted in a substantial percentage of women .
History of fast food industry intertwined with the inception of the automobile industry: Curb service, carhops and Major fast food brands primarily franchise restaurants competitor, Wendy’s McDonald’s spent $5,,, on advertisements in Total advertisements ().